Your website is the virtual face of your business, and it represents your image in the crowd of thousands of other businesses doing the same around the world. However, the online visibility of your business website depends on several factors like content, functionality, keywords and traffic.
If you notice that you are not getting expected outcome from your website, it is probably the time to make some changes. Search Engine Optimization Toronto can be your one-stop solution, as quality SEO service can uplift the standard of your website and make it visible to the millions. Here, we have brought 10 effective SEO tips that can increase the functionality and visibility of your website.
1. Focus on Primary Topic
The purpose of having the website may be different, but you have to focus on one primary topic so that you can provide your audience with a clear view about your business. Choose a key topic that can convey your message more effectively. If you are still not sure about your topic, do some keyword research and choose a suitable and effective topic for your site.
- Apply a Permalink Structure
Businesses often use permalink with a number, so that their audience can find them easily. This will not be a good idea to increase your online visibility as this looks quite ugly and does not work for SEO as well. Your Search Engine Optimization Toronto service provider will create an URL structure that conveys only texts including the keywords. This will help your audience to find your business easily.
- Use Keywords Appropriately
The application of keywords plays an important role in making your site user-friendly. You can insert your primary and secondary keywords in the sections like your domain name, site title, blog categories, page titles, tagline and any other content.
- Delete Content that Can Slow Down the Functionality
The richness of your content can slow down the functionality of your website. Take note how many seconds your website takes to load completely. If you find that it is crossing the time limit, remove some non-essential content from the site and make it light and high-functional. Music and video players, high definition images, unnecessary plugins and flash graphics often slow down the functionality of a website.
- Direct Traffic to Other Website
You can add links to other websites and recommend your audience to visit those links for the products or services they are looking for. If you can effectively do this through SEO services, the search engine will consider you as a reliable website for a particular topic.